Summary
Product manager with seven years of experience in B2B software. Leads the onboarding and billing areas of a payroll product used by 18,000 small businesses. Raised trial-to-paid conversion from 21% to 29% and launched a contractor payments feature that reached $4 million in annual revenue in its first year.
Experience
Senior Product ManagerLedgerlyNew York, New York
Apr 2022 – Present
- Own onboarding and billing for a payroll product with 18,000 customers, working with two engineering teams and a designer.
- Raised trial-to-paid conversion from 21% to 29% by rebuilding setup around the first payroll run, after interviewing 40 owners who had given up.
- Launched contractor payments from discovery to general availability in seven months; $4 million in annual revenue in year one.
- Cut billing-related support tickets by 38% by redesigning invoices with the support team.
Product ManagerTablemateBrooklyn, New York
Jun 2019 – Mar 2022
- Managed the reservations product for 3,500 restaurants.
- Ran 25 A/B tests on the booking flow, lifting completed reservations by 12%.
- Stopped a planned loyalty feature after research showed restaurants would not pay for it, saving about two quarters of engineering time.
Education
BA EconomicsNew York UniversityNew York, New York
2013 – 2017
Skills
- Product discovery
- Customer interviews
- Roadmapping
- A/B testing
- SQL
- Pricing
- Writing product specs
- Stakeholder management