Marketing Manager Resume Example

Also called Marketing Lead, Brand Manager, Growth Marketing Manager.

Marketing managers are judged on what their work brought in: leads, customers, revenue and brand. Show the channels you ran, the budget you managed and the numbers that moved.

Use this exampleBrowse all templates

Opens in the builder with this text in place, ready for you to replace with your own.

What this example does well

  • Team size and budget define the scope of her role immediately.
  • Results are tied to decisions, such as moving budget, rather than to general activity.
  • Working with sales on shared targets shows she thinks about revenue, not just marketing metrics.

Updated

Jessica Morgan

Marketing Manager

Summary

Marketing manager with eight years of experience in consumer and B2B brands. Leads a team of four and a $1.8 million yearly budget across paid media, email and content. Last year's plan produced 31% more qualified leads at 20% lower cost per lead.

Experience

Marketing Manager, Liberty Home Goods

Sep 2021 – Present · Philadelphia, Pennsylvania

  • Lead a team of four and a $1.8 million budget across paid search, social, email and content.
  • Increased qualified leads by 31% and cut cost per lead by 20% by moving budget to the three best-performing channels.
  • Launched a new product line with a campaign that reached $2.4 million in sales in its first six months.
  • Built a monthly marketing dashboard with sales, now used to set targets for both teams.

Marketing Specialist, Schuylkill Consulting

May 2018 – Aug 2021 · Philadelphia, Pennsylvania

  • Ran email campaigns to 60,000 contacts, raising open rates from 18% to 27%.
  • Wrote and published case studies that sales used in half of all proposals.
  • Managed the website and events calendar for a firm of 200 people.

Education

BS Marketing, Temple University

2014 – 2018 · Philadelphia, Pennsylvania

Skills

Marketing strategy, Campaign planning, Paid search and social, Email marketing, Content marketing, Budget management, Google Analytics, HubSpot

An example: Jessica Morgan is not a real person, and the details show the kind of thing to write rather than a real career. Shown in the Folio template. Words that postings for this job often use are marked in yellow.

How do you write a summary for a marketing manager resume?

Two to four lines at the top that say what you do, for how long, and what you are best at. Here is one for each stage of a career.

  • Entry level

    Marketing coordinator ready for a first manager role. For three years ran social media and email for a regional retailer, grew the email list from 12,000 to 40,000 and managed a $150,000 paid social budget. Organized, creative and comfortable with data.

  • Experienced

    Marketing manager with six years of experience planning and running campaigns across digital channels. Manages budgets and small teams, measures everything and moves spending to what works.

  • Senior

    Head of marketing with fifteen years of experience in consumer and B2B brands. Leads a team of 20 and a $12 million budget, has repositioned two brands and built marketing that produces 40% of company revenue.

How to write a resume summary, with more examples

What are good bullet points for a marketing manager resume?

Each starts with a verb and says what was done. Change the details and numbers to your own; a number you cannot explain in an interview is worse than none.

  1. Planned and ran integrated campaigns across search, social, email and events.

  2. Managed a $1.5 million marketing budget and reported return on spend monthly.

  3. Increased qualified leads by 28% while lowering cost per lead by 15%.

  4. Led a team of three marketers and two agencies.

  5. Launched a product with a campaign that exceeded its first-year sales goal by 20%.

  6. Built a content program that doubled organic website traffic in a year.

  7. Worked with sales to define lead stages and shared targets.

  8. Ran A/B tests on landing pages and emails and kept the winning versions.

  9. Refreshed the brand's visual identity with a design agency.

  10. Presented marketing results to the leadership team each quarter.

Which skills should a marketing manager put on a resume?

Pick the ones the job posting asks for and that you can back up with an example from your work.

Hard skills

  • Marketing strategy and planning
  • Campaign management
  • Paid media (Google Ads, Meta, LinkedIn)
  • Email and marketing automation (HubSpot, Marketo)
  • Content and SEO
  • Web analytics (Google Analytics)
  • Budget management
  • Brand management

Soft skills

  • Creativity
  • Leadership
  • Data-driven judgment
  • Clear writing
  • Collaboration with sales

Licenses and certifications

  • Google Ads certification
  • HubSpot Inbound Marketing certification
  • Google Analytics certification

Which keywords belong on a marketing manager resume?

The words recruiters and applicant tracking systems search for.

  • budget
  • qualified leads
  • cost per lead
  • campaign
  • email
  • paid search
  • content
  • dashboard
  • sales

Use the ones that are true for you, written the way the posting writes them, and put each where it shows something you did. A list of keywords with nothing behind it helps nobody. To keep them readable by software, choose an ATS-friendly template, and read how applicant tracking systems read a resume.

Which marketing metrics should you put on a resume?

The ones that connect to revenue: qualified leads, cost per lead, customer acquisition cost, conversion rate, sales influenced and return on ad spend. Reach and followers are weaker unless brand awareness was the goal.

Pair each number with what you did to move it. Moving budget, rewriting a funnel or launching a channel makes the number believable.

How do you show creative work on a marketing resume?

Link to a portfolio or a few campaigns in the header, and describe the most successful ones in bullets with their results.

The resume itself should stay clean and easy to scan. Let the portfolio carry the visuals.

What do sales and marketing employers look for?

  • These are the fields where numbers are expected. Quota attainment, revenue, growth, cost per lead: pick the ones you can explain in an interview.
  • Say what you sold or promoted and to whom. Selling software to hospitals and selling cars to families are different jobs.
  • Show how you got the result, in a few words. "By rebuilding the email welcome series" makes a number believable.

All sales and marketing resume examples

Questions about a marketing manager resume

Should a marketing manager resume be creative?

Clean with a touch of personality is best. Many marketing roles still go through applicant tracking systems.

Are marketing certifications worth listing?

Yes for tools you use, such as Google Ads or HubSpot. They are quick proof of skills.

How do I show leadership without direct reports?

Describe managing agencies, freelancers or cross-team projects.

How long should a marketing manager resume be?

One page, two for senior roles.

Make this marketing manager resume yours.

Start from the example, swap in your own jobs and numbers, and switch to any template without retyping a word.

Use this example