Charlotte Bennett
Marketing Manager
Summary
Marketing manager with eight years of experience growing consumer brands online. Plans the campaigns, leads the team that runs them and reports what each pound brought in.
Experience
Marketing Manager, Alder & Finch Home
- Grew organic traffic by 64% in a year by rebuilding the content plan around what people search for.
- Led a team of five through a rebrand launched in 12 markets.
- Cut the cost of each new customer by 22% by moving budget to the three best channels.
Digital Marketing Executive, Wren Lane Travel
- Ran email campaigns to 180,000 subscribers, lifting click-through from 2.1% to 3.4%.
- Built the weekly performance report that the directors used to set budgets.
- Managed a paid social budget of £250,000 a year.
Education
BA English Literature, University of Leeds
